1920’s– “WHEN ADS COLLIDE”
Advertising has long been the life blood of newspapers and the Leader of British East Africa was no exception. Not only were there advertisements for the various stores and services available in Nairobi and other parts of the Kenya Colony, but various businesses with their headquarters in England or the United States purchased ads in the Nairobi newspaper. Lipton Tea, Michelin Tires, Ford, and various purveyors of alcohol routinely appeared in the newspaper. Another common ad was for Clarke’s Blood Mixture.
If you suffered from “bad legs, abscesses, ulcers, glandular swellings, piles, eczema, boils, pimples, eruptions, rheumatism (or) gout,” Clarke’s Blood Mixture promised relief. Each ad showed a rather dour faced individual who gave testimony to the wonders that the brew did for them (their expressions make the reader wonder just how bad off they must have been to begin with if they look that way now).
However, the January 1st, issue of The Leader showed what happens when ads collide. Whoever put the advertisements together, positioned an ad for Remington Automatic Pistol right next to the Clarke’s Blood Mixture ad. The result, an alternative means of finding relief. This would be particularly effective if one’s troubles were all in the head to start.
Quotes and images taken from The Leader of British East Africa, January 01, 1921
By the way, The Crocodile’s Last Embrace received a starred review by Publishers’ Weekly who called it “rip-roaring.” Romantic Times gave it 4 Stars and called it “Enormously fun” and Library Journal’s starred review stated “Do not miss this one.”
1) Does mystery have to equal murder? I weigh in with the Suspense Sirens on their blog posting at http://bit.ly/cpprpx
2) Interested in some insight into what makes me and Jade tick? Go to SCENE OF THE CRIME http://bit.ly/ao2gjg for an interesting interview at a great website by author J. Sydney Jones.
3) CAN’T GET TO ONE OF MY BOOK EVENTS? YOU CAN SEE PART OF ONE HERE courtesy of Mr. Patrick Balester. http://bit.ly/a5wNIn
NOTE: These blogs are meant to give some insight into the life and times of my fictional character, Jade del Cameron. Jade’s mystery adventures take place in post WWI Africa. To date they are: Mark of the Lion, Stalking Ivory, and The Serpent’s Daughter, and The Leopard’s Prey, all available in trade paperback. TREASURE OF THE GOLDEN CHEETAH is available in hardcover. THE CROCODILE’S LAST EMBRACE will be released Sept. 7, 2010. An excerpt and information on ordering signed copies is available at the website: www.suzannearruda.com. Follow short updates on http://twitter.com/SuzanneArruda
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